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Product Marketing Manager

 

enmacc is Europe’s largest over-the-counter trading market venue for energy and environmental commodities. Our cutting-edge platform digitalises the energy trading landscape, addressing the long-standing challenges that traders have faced for decades.

Our trading platform allows market participants to execute trades with unparalleled speed, efficiency, and security. We have over 500 companies and 2000 members trading electricity, gas, Guarantees of Origin, emissions allowances and weather derivatives. Our platform attracts a vibrant network of energy suppliers, trading houses, industrial companies, and municipal utilities. By joining our platform, participants gain access to more market opportunities, boosted liquidity, and are empowered to accelerate the energy transition.

Since 2016 we have now a dedicated team of 70 talented individuals spread across Europe. We are driven by our enthusiasm for the energy sector and technology, thriving in a dynamic scale-up environment. If you share our zeal for working in a diverse, inclusive, and fast-paced environment, we invite you to submit your application below.

Location: ideally Munich but open to Remote
Your Mission:

Are you ready to power up your marketing career? We’re seeking a passionate and talented Product Marketing Manager to take our company to new heights. In this role, you’ll be the glue between our customers and product, you’ll foster collaboration among our product, marketing, and sales teams. Leveraging your expertise in energy trading or a related field, you’ll drive our Go-to-Market strategy, craft compelling messaging and positioning, develop enablement materials, and spearhead in-platform marketing communications.

 

Your Responsibilities / What you’ll do:

Your responsibilities will include building an in-depth understanding of our customers, our product and our vision.

  • Product Launch
    • Lead the strategy and execution of the GTM for new product developments, and tracking it’s success
    • Collaborate internally with Product (to fully understand innovations & features), Sales (to bring our product to the energy trading world)
    • Develop clear and compelling product narratives and positioning by understanding customer needs, product roadmap, market trends, and competitive forces
    • Plan and execute our cross-functional GTM journey based on real customer examples, empower Sales teams to understand key product features and functionalities and their application to specific use cases
    • Create content for product related materials and communications such as: one-pagers, pitch decks, product launch emails and blog posts
    • Create content for events, sales and customer success training and marketing content related to product
  • Product Marketing Strategy
    • Gain insight into our target personas and their buying needs and continuously refine our ICP based on market insights and new product developments
    • Develop product marketing strategies (pricing, advertising, product launch) based on data and market insights
    • Translate technical details into benefits for the user
    • Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
    • Communicate the value of new products and services to the sales and marketing team

Your profile / What you’ll need:

  • 5+ years in Marketing, product marketing experience is a plus
  • Experience with writing content in English
  • Experienced in crafting educational and engaging content
  • Fundamental project management skills
  • Excellent written, verbal communication and presentation skills
  • Fluent in English, and another European language is advantageous
  • Autonomous and result-oriented self-starter with an entrepreneurial mindset
  • Enthusiasm for tackling challenges in a fast-paced setting and delivering exceptional outcomes
  • Eagerness to adapt and go the extra mile to drive company success
  • Ability to balance being hands-on and strategic in approach
  • You are a curious innovator, who likes to test and learn new things

Our offer / What you’ll get:

  • Being part of our supportive, persistent, curious, and fun culture!
  • Joining a grown-up start-up in the SaaS/energy field
  • An entrepreneurial company culture with flat hierarchies
  • Modern office spaces in the heart of Munich
  • State of the art hardware and software
  • A diverse, international team that celebrates differences
  • Free drinks, fruit, and coffee as well as special fitness offers
  • Hybrid work set-up, allowing you to combine working in the office with working from home
  • German classes
  • Learning & Development: a Personal Development Plan along with an allocated budget and 5 extra days off to further your personal & professional development
  • Relocation assistance for international candidates
  • Dog-friendly office
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