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Product Content Writer


Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.


Your role and responsibilities

Collaborate with product management, sales, and communications teams to develop compelling content that resonates with our B2B target audience from technical end-users, key decision makers, internal sales, channel partners and media. Translate complex technical information into clear, concise, and engaging content for various assets such as white papers, application notes, social media, success stories and more. Collaborate with product teams to understand the user needs, pain points and gain creators to clearly articulate our value proposition for maximum marketing impact. Create content that addresses higher-level topics such as sustainability and digitalization, reflecting the company’s commitment to these important themes. Ensure all content aligns with brand guidelines and meets the company’s high standards for quality and accuracy. Stay abreast of industry trends and incorporate best practices into content creation.

Qualifications for the role

  • Bachelor’s degree in Marketing, Engineering/Science, Journalism, or a related field.
  • Proven experience in technical writing, preferably in a technology or B2B environment.
  • Fluency in English is necessary
  • Excellent written and verbal communication skills, with a keen eye for detail
  • Creative, innovative, and customer-centric mindset, with the ability to translate complex technical concepts into simple and engaging messages.
  • Strong understanding of content marketing strategies and SEO principles.
  • Team player, with the ability to collaborate with colleagues around the globe
  • Self-motivated, organized, and detail-oriented, with the ability to manage multiple projects and prioritize tasks with multiple stakeholders.


More about us

ABB’s Measurement & Analytics division is among the world’s leading manufacturers and suppliers of smart instrumentation and analyzers. With thousands of experts around the world and high-performance digital technology, ABB’s team is dedicated to making measurement easy for its industrial and energy customers to let them operate more efficiently and profitably. We look forward to receiving your application (documents submitted in English are appreciated). If you want to discover more about ABB, take another look at our website www.abb.com. #LI-hybrid

Publication ID: GP91914378_E8

Important: In order to be employed by ABB you will need to fully comply with/fulfill all local ABB employment requirements/processes.

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